6 Simple Ideas that will Transform Your Instagram Feed​

by Emely Roman

girl looks at mobile phone whilst sat on a wall

Hey there! Is your Instagram account looking less than glamorous? Are you in search of some creative and game-changing Instagram feed ideas? You’ve come to the right place!

Do you spend countless hours on Instagram? I know, I do.

While I am scrolling away, I always discover someone new to follow. I check out their profile and analyse their content. I am the type of person that is more interested in the entire feed than just one perfect shot. And if you are anything like me, I know if I will follow that user based on their content.

Posting random photos, videos, or Boomerangs on Instagram that have nothing to do with your brand or business won’t make an impact on Instagram account users anymore. You need to create a cohesive and aesthetically pleasing feed to gain new followers and attract more traffic to your website.

In this post, I want to share with you how to create a remarkable and inspiring Instagram feed.

First things first, let’s start off with what an Instagram Feed is. Then I will share some themes that you can use to make your Instagram Feed unforgettable. This will help you attract new followers, who in turn can turn into paying customers for your business.

What is an Instagram Feed?

Maybe you don’t even know what an Instagram feed is but you’ve heard other marketing specialists talking about it.

Simply put, an Instagram feed is composed of all the images and videos you can see on your Instagram Profile.

If you just go to your profile and scroll through your content then this is considered your Instagram feed.urn can turn into paying customers for your business.

Improving Your IG Content

You may be thinking why do you need to improve your Instagram feed? What would be the point of that? And what does this have to do with your Instagram Marketing Strategy?

To start off, it’s important to have a social media marketing strategy for your Instagram account because you need to know what your marketing goal is. Secondly, when you implement your social media marketing strategy, you already know what you want to achieve. This will help dictate what your next action steps will be. Maybe your Instagram feed will have a theme or you will want to implement an Instagram Influencer campaign or launch a paid ads campaign.

No matter what you want direction you take your Instagram account, you want to make your feed look amazing and unforgettable to your followers! You want them to remember your business! This is important.

Find Your Popular Posts

What I am about to share with you now is only applicable if you have a business account. If you have a business account, you want to do the following.

  1. Go to your profile.
  2. Click on the Analytics icon on the top right of your screen.
  3. Click the “See More” option in “Top Posts”.
  4. Select the filters areas.
  5. You need to select a date range. Go back as far as possible.
  6. Select one of the results you want to see such as Impressions, Reach, Engagement, Likes, Comments and Saved.
  7. Then click “Apply”. Here you will see all the analytics of your best-performing photos and videos that are bringing your business results.

Analyse your Highest Performing Posts

Now you’ve got access to your IG analytics, you can see which posts made the biggest impact on your audience. What about these particular posts stand out? Is it the type of photo, colours, comments or use of humour? 

Record your findings and create more of the same

 Understanding what your audience loves, will help you get a head start on what you create and share in the future on Instagram. Make a note of what works and have this to hand when planning or creating your next IG content.

Up Next, Stalk Your Competitors Feed!

After analysing your popular posts, you’ll next want to visit your competitor’s Instagram profile and check out their feed. Analyse every post they have. Look at how many comments and likes they have received for their posts – find their popular posts and start working out why they are a hit. Is it Emotion? Professional models? Quotations?

Another key thing to look at is their posting schedule. How often do they post?

Finding out what makes your rivals feed look fantastic, will give you more inspiration for your own feed. Be sure to make lot of clear notes, so you can easily find what you’ve learnt later on.

6 Simple Ideas for your Instagram Feed

Using a theme will help you post things relevant to your business on Instagram. It will help you stay close to your brand and give your audience a sense of what’s coming next.

I recommend you to take a look at these 6 Instagram feed theme ideas for some inspiration:

1. BE SEASONAL OCCASIONALLY

A seasonal theme can be used for a limited time. It can be used for a sales promotion, a campaign or even an important event like Christmas, New Year’s or Black Friday. What matters most is that you show your community that you are now in an important season and you would like for them to join you for this special occasion. A great example of this is from Taylor Swift when she released her latest album. You can see how she announced her new album and put critic reviews as her themes.

A post shared by Taylor Swift (@taylorswift) on

2. USE YOUR BRANDING ELEMENTS

Use your brand identity in your feed. And now, I’m not talking about using your logo, design elements or other graphic icons that are applicable to your brand. What I mean is that you should look at your products and services. Find the unique value propositions of your business and incorporate them into your Instagram feed. Starbucks is a great example of this.

3. CHOOSE A UNIQUE COLOR SCHEME...

…that represents your brand. Challenge yourself to start creating photos that are very colorful and vibrant. It will make your business unique and stand out. For example, I follow Color Me Courtney. She is a fashion blogger from New York City. All of her images have bright primary colors. Every time she posts something and it appears on my newsfeed, I already know it is her before I look at the username. This shows the power of using unique colors as part of your theme.

4. SPICE UP YOUR IMAGES WITH FONTS

I recommend that you use some text in your images. You don’t have to add a lot of text. It can be just a word or two. This applies to all niches. It doesn’t matter if you want to inspire and motivate your followers or if you are a business who wants to show some information about your industry to connect with your Instagram community.

I believe that using a great creative text will make an image pop and stand out from the rest of your feed. A great example of this is Jenna Kutcher. Check out her feed!

A post shared by JENNA KUTCHER (@jennakutcher) on

5. SWITCH UP YOUR IMAGES

What if your brand is a little… do I dare say boring? And you only sell one type of product? Let’s say that you have a small business who only sells a red plastic cup like Solo Cup. You can’t photograph the same cup day in and day out. A creative thing that you can do is to give your product a nice scenery of where your customers will likely use the cup and put it in different surroundings.

A post shared by Solo Cup (@solocup) on

6. KEEP THINGS MINIMAL

In this oversaturated internet world, we need a little bit of minimalism. This means that your images aren’t too busy and have a lot of white space. Check out Minimalism for some inspiration!

A post shared by Minimalism (@minimalism) on

Plan your Instagram Feed in Advance

Having an idea about how your Instagram feed will appear to your followers will help you save time because you already know what to post next. You can use Planoly to help you draft and plan your Instagram feed. You can upload your images and play around with the order that you want your images to appear in your feed. And you can use Planoly to schedule your content too!

This will definitely help you save you time, effort, and energy. It will also challenge you to think further about your next Instagram feed idea.

Start inspiring others with your Instagram...

With all of this inspiration and newfound knowledge, you should be ready to get out there and explore Instagram. See what is currently trending. Get some inspiration. And start create an unforgettable Instagram feed that will help you attract perfect customers and inspire others! 

Can’t wait to see what you come up with. Don’t forget to follow Bright Arts Agency on Instagram!

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